NADEC is intensely focused on continuously implementing its core strategy, known as "New Dawn," which aims to transform the company into an integrated food company. The goal is to achieve a qualitative leap in the company's growth trajectory and attain sustainable food security in the Kingdom of Saudi Arabia. Achieving food security is one of the most prominent initiatives put forward within the Kingdom's Vision 2030, and NADEC is working diligently to contribute to the realization of this vision actively.
NADEC aims to transition from a company operating solely in the dairy sector to an integrated food company that offers a diverse range of complementary, high-quality, and nutritious food products to consumers within the Kingdom and globally. The company strives to meet the changing needs of the market and provide a variety of options for consumers.
Moreover, NADEC is working to strengthen and develop the local economy by bolstering the food sector in the Kingdom. The company is considered an effective and influential factor in economic development as it promotes domestic investment and provides direct and indirect employment opportunities for citizens. Consequently, NADEC contributes to enhancing the local economy and achieving sustainable development in the Kingdom.
Achieving sustainable food security is a significant challenge for the Kingdom, and NADEC is committed to working towards this strategic goal. The company is a crucial partner in the Kingdom's food vision for 2030.
NADEC aims to become a leader in the field of "green" food in the Kingdom of Saudi Arabia by 2030. To achieve this, the company's sustainability strategy encompasses the following pillars: