The Al-Jouf project is one of NADEC's exceptional projects, especially since the project, located in Wadi Sarhan in AL-Jouf region, has more than 5 million olive trees, making it the largest organic olive oil project established in a single location worldwide, the total area estimated at 72,000,000 square meters.

The Al-Jouf project is characterized by a climate suitable for growing deciduous fruit trees such as peaches, apricots, and plums. These trees are cultivated using intensive and organic farming techniques that aim to utilize the unit area with high efficiency. This is achieved by planting trees at high density and organizing the distances between them well to achieve the highest possible productivity.

The project is also distinguished by having the largest olive groves in the world. Olives are cultivated in the project using intensive and organic farming techniques. This method aims to make the best possible use of the unit area, achieve savings in water consumption, and streamline mechanical harvesting operations compared to traditional agriculture.

The Al-Jouf project aims to achieve sustainable and efficient agriculture to maximize the utilization of available resources. It also aims to enhance and achieve high-quality agricultural production that is environmentally friendly by using modern technologies.